ℹ️ You can stack and combine fields using using ‘And’ + ‘Or’ conditions to create specific and segmented reports to share with anyone.

Filters on the top-level are joined with ‘And’, within these top-level filters you can add sub-level ‘Or’ conditions. Take the following example:

With these filters, we require that all ads have either spend > 1,000 or ROAS > 1.5, and we require that all ads are all active.

If you are looking to compare filter groups, checkout Comparison Reports.

Metadata Filters

Campaign Structure

Filter based on the structure and name in your Campaign, Ad Set or Ad.

Setup & Status

Filter by how and if your creative is being delivered.

Ad Contents

Filter based on fields within the ad unit, such as ad type, landing page, copy, etc.

Metrics

Foreplay Scores

See ✅ Foreplay Scores

Performance Metrics

Standard paid media and distribution metrics such as Spend, Impressions, CPA etc.

Engagement Metrics

Data associated with how users are interacting with your ad such as Likes, comments, shares etc.

Media Metrics

Data associated with the retention of the ad asset itself such as hook rate, thumb stop ratio, thruplay etc.

Conversion Metrics

Data associated with ad platform native conversions such as Website Purchases and Shop purchases.

Custom Conversions

If applicable, you can also filter by custom conversions imported from your Meta Ad account.