Backlog
35Under consideration
Add a country filter in search
Add the feature to filter results by country, the only reason i didn’t subscribe is that i can’t filter ads for my market (non us & eu )
Trending product
Sort by number of Views / Likes / Shares / Comments @Discovery and @Spider
I hope I can share screenshots from other ad tools that have this feature, without including their logos.
Show View # On Organic TikTok Content
"Best Creatives" filter in @Discovery > Brands > Brand, or in @Spyder
You can open any brand, activate the "Best Creatives" filter, and it will display the top performers of all time (or within a specific timeframe) based on AI analysis and various metrics.
Automatic tagging for all creatives
It would be great to have an option to automatically assign tags (like #ugc, #no-voice-over, #before-after, #free-gift, etc.) in the same way that you automatically analyze patterns in AI analysis.
seeing in the discovery brand page which ad you already saved and in wich file
It would be nice if you could see which ads you have already saved in which folder when you search for a particular brand and are saving ads for it.
Filter to hide duplicates @Discover / @Spider
Some brands apply the same creative and text across multiple ad sets. I would like to hide those to view only the unique creatives.
Sub boards
It would be great to have a sub-board option in each board we create so we can organize the ads based on formats, awareness, etc. without the need for 10s of boards
Note on creative
I will love to have a section where you can add note under the creative you saved. That way you can easily send a folder to the client with the notes of why this creative all in one place
Next up
7Committed and queued
Spyder brands in multiple folders
Allow for Spyder brands to exist in multiple folders.
EU Ad Spend Data
Show EU spend data on Facebook ads saved in Swipe File and Spyder.
Active Ad Visualization (Copy, Headline Etc)
Create a view where you can easily see all active ads including the ad copy, and headline.
Median / Mode Watch %
New metrics for Lens where you can see the Median/Mode watch time % on the ad or group level.
Multiple Keywords/Negative KeyWord Filters For Search
More ability to refine search results with negative keywords and stacking keywords
Suggest Similar Ads Based on Board
Generate similar ads based on current board, similar to Pinterest
Default name when downloading your own creatives
When you are downloading your own creatives, the default name should match the Ad name they're running as. This way you can feed them into Claude for example and attach a report you can have Claude analyse them more easily.
In Progress
Actively being built
No In Progress issues
Done
10Recently shipped
Saveable Filters in Discovery
Give users the ability to save re-usable filters in Discovery.
Add a "Run-Time" Filter — The Single Biggest Signal of a Winning Creative
The problem When researching competitor ads, the strongest indicator that a creative actually works is how long it's been running. Brands kill underperforming ads fast, so anything that's been live for 30+ days is almost certainly a proven winner that has survived rigorous performance testing. Right now in Foreplay, there's no way to filter a brand's library by run-time. That means I have to manually scroll through every ad, check launch dates one by one, and eyeball which ones are evergreen vs. just launched yesterday. On a brand with hundreds of active ads, this turns a 5-minute research task into an hour of clicking. The request Add a "Run-Time" filter (alongside the existing filters for format, platform, etc.) with preset ranges: 7+ days 15+ days 30+ days 3+ months 6+ months 12+ months A custom date range input on top of that would be the cherry on the cake for power users. Why this matters For creative strategists and performance marketers, run-time is the #1 first-pass filter. It instantly separates noise (ads launched this week that might flop) from signal (ads that have proven themselves). Without it, the library is a haystack. With it, it's a curated list of winners worth studying. I'll be honest: another tool in this space already has this exact filter, and it's the main reason I open it for run-time-based research instead of Foreplay. Closing that gap would make Foreplay my one-stop shop — and I suspect a lot of other users feel the same. Would love to see this prioritized 🙏
Improve the load speed of the Chrome Extension
Discovery: Time & Duration Sorting
Really don’t know how this tool doesn’t have this by now. Would be great to filter and sort by video duration. What do we need to do to make this happen?
UI Bug on Pricing Page
See image.
Saving To Swipe File
In discovery you can easily save a post to one board - but if I wanted to save it to multiple boards its difficult because as the green bar appears the drop-down vanishes. Could you add the drop down to the green bit too?
Speed up the saving process
It takes too long for the saved ads from Ads Library to appear in my boards. I want to save to a board and download a couple minutes later so I can use the ad as inspo for clients but theres nothing in my boards.
Lead, App Download and other Standard Conversion Metrics
Include all available Meta ad conversion metrics in Lens.
Image filter bug
Hi, when we select the filter format “Image”, it doesn’t include the image ads that have multiple ratio (DCO), which is a problem because a most of them are in DCO. And if we select the filter format “DCO” it includes videos also. So it’s impossible to filter correctly to only get images (with and without multiple ratio).
Drag & Drop Reposition Metrics in Lens
Allow for re-ordering metrics within the Lens visualization sections (Card, Line & Bar Graph views)