Changelog

Turn research into muscle memory.
Save your go-to filter sets to jump straight into curated inspiration — and use new exclusion filters to cut the noise. The right ads, every time, without the hunt.

You can now collaborate on a Lens brand with users not a part of your core team. For example, as an agency you can share a Lens account with your client (even if they don’t have their own Foreplay account.

To do this;

1. Go to Account Settings

2. Select the Lens account you want to invite a guest to

3. Scroll to “Guest Users”

4. Invite Guest

Existing Foreplay users: They will receive an email to collaborate on this Lens

Non-Existing Foreplay Users: They will receive an email and be prompted to create a guest account. All other Foreplay features will be locked for Guest Accounts.

More standard conversion types have been added to Lens allowing you to track and optimize for Leads, App Installs and more.

All Standard Conversions:

• Website Purchase

• Shop Purchase

• Add Payment Info Mobile

• Add Payment Info Website

• Add To Cart

• Add To Cart Mobile

• Add To Cart Website

• Add To Wishlist Mobile

• Add To Wishlist Website

• Checkouts Initiated

• Checkouts Initiated Mobile

• Checkouts Initiated Website

• Leads

• Leads Website

• Leads Facebook

• App Installs

• App Installs Mobile

• App Activations

• Tutorials Completed

• Tutorials Completed Mobile

• Achievements Unlocked

• Achievements Unlocked Mobile